|The past decade has witnessed a dramatic
growth in consumerism in India. With the economic liberation
implemented by the Government of India, as well as the emergence of
India on the global trade stage, followed by a change in not only
disposable incomes but also the attitude of the Indian consumer,
the floodgates have opened for a deluge of products and services in
every possible sector.
As a consumer, it is an overwhelming situation to be in. To make
the right choices, you must be adequately armed with enough
information to handle this deluge.
- The average consumer in India
has access to absolutely no information on
the safety of the products he uses. Shockingly, this is
particularly true of
household electrical appliances, health products, food products,
cosmetics and toiletries. Hence he is totally reliant on the
- He has no guidelines to decide
whether the product matches his needs.
- Manufacturers and distributors
do not necessarily disseminate enough
information to the user to enable him to make an informed choice.
As a result, the user may find the product unsatisfactory or he may
pay for unnecessary features.
- The products may not be safe to
use even if they are certified and approved.. This may be because
the standards themselves may be defective or because the
manufacturers compromise on standards during manufacture.
With two decades of experience in the consumer movement, the
founders of CAI felt keenly the need to build an effective and
meaningful lobby to represent the consumer. This led to the
registration of the Consumers Association of India (CAI) as a
voluntary charitable trust on 15th March 2001, World Consumer
The objectives of the Consumers Association of India
- By educating you, the consumer,
about the various products and services available to help you make
right choice for YOU
- Consumer's Digest, the CAI's
bi-monthly publication, offers a wealth of useful information on
and other standards that products in different sectors must comply
with and how products must be used
- CAI takes up complaints received
from consumers about the deficiencies in products and services
the concerned organizations for redress of their grievances
- CAI conducts seminars that
provide opportunities for consumers to air their grievances and an
for government and regulatory agencies to become aware of the
CAI has the necessary expertise and experience in brand marketing,
publishing, editing and legal counseling. CAI achieved a membership
base of 6000 within its first two years of operation, reflecting
the timeliness and appropriateness of its mission..
Over the past ten years, CAI has filed several petitions before
the District Consumer Disputes Redressal Forum and State Consumer
Disputes Redressal Commission. Over the same period, CAI has
handled more than 9000 complaints (based on an average of enquiries
and complaints received per day); of these 95% have been settled by
arbitration. Two percent decided to take legal action after
receiving advice from CAI and were represented by lawyers in the